Denmark’s leading outdoor retailer Friluftsland, new reseller of OrganoTex waterproofing

OrganoClick’s brand OrganoTex will be launched in Danish Friluftsland twelve retail stores in January. Friluftsland is part of the Fenix Outdoor Group where OrganoTex is already represented with its range of PFAS-free, biobased and biodegradable textile- and shoe impregnation products through Naturkompaniet in Sweden and Norway, as well as Partioaitta in Finland. With Friluftsland as a new reseller, the international expansion of OrganoTex continues to Denmark in line with OrganoClick’s expansion strategy. 

“We are very much looking forward to initiating the collaboration with Friluftsland and thereby reaching a large target group of consumers in the Danish market, but also strengthening our position as a supplier to Fenix Outdoor”, says Susanne Karlsson, Sales Manager for OrganoTex® at OrganoClick.

About Friluftsland:

Friluftsland opened its first store in Copenhagen in 1980 and operates today 12 stores and 2 Fjällräven Brand stores and has been part of Fenix Outdoor since 2017. Fenix Outdoor is listed on the Stockholm Stock Exchange and owns other well-known outdoor chains such as Globetrotter in Germany, Naturkompaniet in Sweden, as well as outdoor brands such as Fjällräven, Hanwag and Primus.

About OrganoTex:

OrganoTex® is a Swedish innovation based on a patented green technology inspired by the water-repellent properties of the lotus plant. The brand includes textile and shoe waterproofing, detergent products for functional garments and a industrial DWR. All products are PFAS-free and readily biodegradable – so nothing is left in nature. OrganoTex is owned, developed, and manufactured by the Swedish greentech company OrganoClick. For its green innovations, OrganoClick has won a number of awards. www.organotex.com, www.organoclick.com.

Contact: Susanne Karlsson, Sales Manager OrganoTex at OrganoClick,susanne.karlsson@organoclick.com, +46(0)721945272

Media room: https://organotex.com/media-room/