With SPORTLER as a new retailer, OrganoTex continues its international expansion into Italy, aligning with OrganoClick's expansion strategy.

"We are very excited to initiate the collaboration with SPORTLER. We are reaching a large new audience of consumers in Italy and continuing to establish a broad presence in Europe. The demand for our products is significant, and this partnership further demonstrates that consumers are seeking Eco-labelled and effective products in textile and shoe impregnation," says Susanne Karlsson, Sales Manager for OrganoTex® at OrganoClick.

About SPORTLER:

SPORTLER is an Italian retail chain specializing in outdoor and sports equipment. Founded in 1977, the company offers a wide range of products for camping, hiking, cycling, and other outdoor activities. The chain consists of a total of 27 stores.

About OrganoTex:

OrganoTex® is a Swedish innovation based on a patented green technology inspired by the water-repellent properties of the lotus plant. The brand includes textile and shoe waterproofing, detergent products for functional garments and a industrial DWR. All products are PFAS-free and readily biodegradable – so nothing is left in nature. OrganoTex is owned, developed, and manufactured by the Swedish greentech company OrganoClick. For its green innovations, OrganoClick has won a number of awards. www.organotex.com, www.organoclick.com .

Contact:Susanne Karlsson, Sales Manager OrganoTex at OrganoClick,susanne.karlsson@organoclick.com, +46(0)721945272